coven is a spell shop in San Francisco

The craft

Words are powerful magic. When crafted well they can summon, sell, convert, convince, and make the new feel known.

You may be wondering wtf a spell shop is. Well, we're kinda witchy and have spells for purchase. But we're also a curated circle of copywriters and creatives that have written and ideated for some of the biggest brands on the planet. Whether you're launching a product or cursing an ex, our words won't miss.

Key offeringsSpells, headlines, taglines, naming, Dear John letters, campaign concepts, scripts, launch copy, manifestos, hexes, cold emails, messaging strategy, and the occasional incantation.

How it works

Three tiers of sorcery. Only take what you need.

  • Words-only A first draft and two rounds of revisions. No retainers, no runaround.
  • Words plus sketches Copy paired with AI visuals so you can feel the idea before you commit.
  • Words plus extras This is when we bring in the team. Add a designer, illustrator, photographer, strategist—depending on what the work calls for.

*In this age, it must be said: Our words are our own—written by humans. We use AI like crazy, but we're not giving it our jobs yet. We'll wait for the robots to rip them from our cold, dead claws.

The lore

Coven was founded by Sara Steinberg, and is made up of a curated crew of writers, designers, and other creative pros.

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The spells

An ever-growing collection of spells for sale. Each one designed by a different artist.

See all the spells →